I am sure if you are reading this article that you have heard the phrase "the money is in the list." Of course you have, because every article, ebook and online product that talks about list building references this very truth - having an online email list virtually guarantees that you will make money online.
Now if you are just starting out online and trying to build your email list, you might be discouraged by your results so far. Today is the day you turn that around and realize that you do not need a big list to make money online. There is a difference between the quantity of your subscribers and the quality of the people you have on your list. There are internet marketers who are making a full-time income from small lists - lists under 5,000 people in size. How can you make a full-time income with a list of 1,000 to 5,000 people? You do it by focusing on a narrow topic.
Going Broad is a Loser's Game - Most online marketer's - new or old - are competing in niches that are too broad. When your niche is too broad, you have too much competition. For instance, if you try and become the go-to resource in the internet marketing niche, you are going to have a huge uphill climb.
Go Niche to Get Rich - Contrast this approach with the approach of going after a targeted niche where you can dominate. When you enter a niche like article marketing, you have less competition than if you were trying to sell products in the internet marketing niche. If you were to focus on the article optimization niche or host the world's best article marketing seminar, you become the default go-to expert.
Now it is a numbers game, meaning that you do need a sub-niche that has a certain amount of traffic and people interested in that niche. The truth is almost every niche is big enough to support you full-time.
How to Figure Out Your Sub-Niche - Figuring out what sub-niche to compete in should not be a difficult process. Take whatever niche you are in and niche it down. Take some time right now to list out the things you know most about your current niche and see if you can go narrower and tighter on the topic.
The more you focus on a tighter niche, the easier it is going to be to become the expert in that sub-niche. As you can probably guess, when you become the expert in anything, people will seek you out and pay you whatever price you are asking for your advice, products and services.
In Summary - Think Small to Win Big!
If you are looking to make money online through an internet business, the best advice I can give you is to choose a narrower and focused niche. You do not want to compete in a niche that is too broad and has too much competition. Follow this strategy and you will soon realize that you can create a full-time income for yourself, regardless of the size of your list.
This from Fabio Marciano The List Profit Coach.
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